This year’s edition of Filmteractive, an interactive communication event, will be hosted in October both in Łódź and, for the first time, in Warsaw. The central theme will be brands of the future. Early bird ticket sale is now on.
We want to show how the entire advertising ecosystem has been altered by social changes and digitalisation. Filmteractive is an opportunity to discuss the future of building relationships between brands and consumers and clients and to consider how the current trends in content creation — which underpin today’s marketing communication — have been evolving. The definition of the category in which the brand functions is usually much broader that the range of products and services it offers. Therefore it’s good to learn how to collect information, design the strategy, select tools and use them to build the brand of the future.
Olgierd Cygan, the initiator of the festival and leader of Deloitte Digital CE.
For more information go to:
fot.: Krzysztof Plebankiewicz