The Future Belongs to Storytelling
The Future Belongs to Storytelling

The Future Belongs to Storytelling


The path to success is supposed to be straightforward. Creating a compelling story around the brand and gathering a large audience is an opportunity for business growth, winning valuable employees and finding the biggest talents –believes Joe Lazauskas, Content Strategy Director at Contently writing for many years for Mashable, Digiday and Forbes.

Storytelling is the way to marketing 3.0. For more than 40 years marketing communication has been successfully using storytelling to build relationships between brands and their consumers. Conscious building and creating relationships as well as appealing to the imagination and emotions affect the brand image and, consequently, customer loyalty. However, the key is authenticity. One must think of the central theme of the story and the key information.
Telling stories is in our human nature. We have been using words, voice and emotions to describe the world and values and to teach others for ages. No wonder that this is the most valuable and most powerful means of communication. However, the key question remains. How to create stories that will inspire millions? How to combine technology and creativity to create breakthrough content?  What to tell and how to be remembered?
Joe Lazauskas, Content Strategy Director at Contently, marketing and technology journalist, editor-in-chief of The Content Strategist and the winner of the 2016 Digiday Award for the best Brand Publication will be the guest of the Warsaw edition of Filmteractive Festival on 12 October. Sharing his knowledge and experience he will explain how to tell a brand story to appeal to customers and describe the three keys to the future of content marketing. Joe’s presentation will be based on the examples of the best story tellers and brand creators who managed to build intimate relationships with millions of people.

Tickets available at

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