Dollar Shave Club responds to the needs of male consumers. It is one of the first subscription e-commerce platforms, which sells razors for a monthly fee. How to make a profitable business in a seemingly uninteresting market niche?
Why did the founders decide to launch this start-up?
Initially, the company operated in the U.S. only, but soon afterwords it started delivering blades to Canada and Australia. At the same time, male wipes, shave and hair products were added to the offer.
Amazing growth rate, a great number of subscribers and headcount increase made the company and intersting target for Unilever. After 5 years Dollar Shave Club was acquired for 1 million dollars cash. Dollar Shave Club is an example of how to use YouTube and social media to make a profitable business of a seemingly uninteresting product. Matt Sausmer, Senior Producer at Dollar Shave Club, will attend this year’s Warsaw edition of Filmteractive Festival.
Deloitte Digital is a strategic partner of the events.
For more information about the Festival go to filmteractive.eu