Filmteractive 2016 – an exceptional edition

Filmteractive 2016 – an exceptional edition

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We are proud to unveil the programme of the 6th edition of festival of interactive communication – Filmteractive. Among invited speakers are representatives of such consumer and communication brands as Orange, The Walt Disney Company, Vice and Twitter. 

You can’t miss it
On 28th and 29th September Lodz Film School will become an open meeting arena of representatives of business, advertising and creative industries. You definitely cannot miss a presentation by Joeri Van Den Bergh – generation Y and Z expert, the author of bestselling “How Cool Brands Stay Hot: Branding to Generation Y”, visiting Poland for the first time. Another event that cannot be missed is a closed workshop on Millennials and marketing trends conducted by Jan Kisielewski and Patrycja Venulet from Stratosfera by Deloitte.
Virtual reality and storytelling are other notions that will dominate Filmteractive 2016. Morgan Bouchet – Director Digital Content & Innovation Head of VR (Orange) and Artur Pacuła - Chief Marketing Officer and Head of Disney Interactive CEE (The Walt Disney Company) have both confirmed their presence.
Additionally, it is definitely worth to take part in a discussion panel with representatives of such brands as Samsung, Orange, Superhot and Platige Image.



You can’t overlook it
Filmteractive also welcomes authors of interesting technological solutions and innovative ideas connected with #socialmedia #mobile #VR #gaming #innovation #interactive. Call for projects for this edition’s Market will close on 15th July.
This edition’s novelty is the Innovation Room where project authors will have a chance to present their work at one of the specially prepared multimedia stands. It will also be possible to network with creators of cutting-edge solutions or VR projects and immerse in virtual reality to test in practice the possibilities it provides.

We are receiving more and more signals that networking approach, which we have been trying to promote since the conception of Filmteractive, is efficient and needed not only for advertising business seeking interesting content, but as well for authors, who are open for various methods of financing and realizing their projects - says Agata Wielgus, Filmteractive project manager - One of such signals is co-funding that we received from EU Creative Europe MEDIA programme. It is an unambiguous indication that brands are becoming investing media creating mature and attractive content, and the proposed business approach to the event is beneficial for both parties.  

Full Filmteractive programme available at: www.filmteractive.eu/programme



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Wyniki naboru projektów na Filmteractive Market 2016

Znakiem rozpoznawczym zgłoszeń tegorocznej edycji Filmteractive Market jest wirtualna rzeczywistość. Projekty nadesłane z ponad 20 krajów zdominowały również takie tematy jak gaming czy interactive. Osiem najlepszych spośród nich będzie można zobaczyć podczas festiwalu komunikacji interaktywnej już we wrześniu w Łódzkiej Filmówce.